A cola's cans long and weary journey

Abstract

Investigates the production sequence of cola cans (and their contents) from the raw process of the liquid to the final filling and arrival at the warehouse of the supermarket's distribution centres, and from there to individual stores. Sums up that consumers are more likely to argue about which cola tastes the better, rather than worry about the rest of the process or the speed of production!

Citation

Kippenberger, T. (1997), "A cola's cans long and weary journey", The Antidote, Vol. 2 No. 5, pp. 15-16. https://doi.org/10.1108/EUM0000000006351