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Future trends of regionalism in Britain

J.W. House

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 March 1969

101

Abstract

Proclaims that political aspirations often favour small units, economic advantages conversely, lie with fewer, larger entities. States, if given sufficient powers, the provincial level of authority is likely to prove the most successful and could polarise powerful new forces from the mass media. Posits, further, planning strategies can function effectively only at such a level with greater flexibility for change than is possible in a network of smaller units. Documents that regionalism is a widespread and growing force at many levels, having a variety of manifestations. Recommends that compromise must be of the essence for any accommodation of the phenomenon, but an administrative device alone has never been enough.

Keywords

Citation

House, J.W. (1969), "Future trends of regionalism in Britain", European Journal of Marketing, Vol. 3 No. 3, pp. 176-182. https://doi.org/10.1108/EUM0000000005218

Publisher

:

MCB UP Ltd

Copyright © 1969, MCB UP Limited

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