Changing aspects of channel structure in America

Abstract

Spotlights the principal emphasis of this study as descriptions of the present state and indicators of change in US channel structure. Follows this by speculating briefly about future trends in this structure and its relevance for UK business. Looks ahead to future developments and makes comparisons with the UK in regard to recent developments in US distribution patterns – particularly changing power relationships between institutions. States that though only UK sources have been available for use here, the trends in the US economy should be able to be described with sufficient detail. Concludes that there are lessons for the UK market in dealing with the USA and these should be used.

Citation

Schary, P.B. (1970), "Changing aspects of channel structure in America", European Journal of Marketing, Vol. 4 No. 3, pp. 133-145. https://doi.org/10.1108/EUM0000000005191