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A study of the tachistoscope

David Taylor, John Maslin

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1970

118

Abstract

Describes the tachistoscope, which is a device for presenting a visual field to an observer for a carefully controlled time interval. Goes on to show the differences between the newer and the older types and its use as an advertising research tool, showing is a successful aid for this purpose. Reports an experiment conducted on the tachistoscope, gives an analysis and summarises the results. Concludes, if results from testing can be shown to be valid, then useful research could be carried out to establish results.

Keywords

Citation

Taylor, D. and Maslin, J. (1970), "A study of the tachistoscope", European Journal of Marketing, Vol. 4 No. 1, pp. 22-28. https://doi.org/10.1108/EUM0000000005180

Publisher

:

MCB UP Ltd

Copyright © 1970, MCB UP Limited

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