The Hungarian marketing scene

Abstract

Defines and discusses the climate for marketing activity within Hungarian society. Compares and contrasts conditions and practice in Western countries with those in Socialist countries. Aims to emphasize characteristics of the Hungarian market which might prove useful for the marketer wishing to establish or extend marketing relations.

Citation

Hoványi, G. (1971), "The Hungarian marketing scene", European Journal of Marketing, Vol. 5 No. 3, pp. 73-82. https://doi.org/10.1108/EUM0000000005160