The time sequence of events B a basis for market segmentation

Abstract

Explores market segmentation strategies using direct mail garnering information on the baby care and motor car markets. Shows that the time sequence of certain events can be accurately predicted and that by the use of readily available records, the starting time for these sequences can be ascertained for individual consumers by name. Sums up that an approach to market segmentation has been presented based on the sequence over time of certain events.

Citation

Weinberg, C.B. (1972), "The time sequence of events B a basis for market segmentation", European Journal of Marketing, Vol. 6 No. 1, pp. 60-63. https://doi.org/10.1108/EUM0000000005125