Marketing's Social dilemma

Abstract

Looks at the face of marketing in the light of today's society. Suggests that marketing professionals muse examine closely the social contract governing production and distribution of economic goods and services, in order not to alienate the new mere articulate customer.

Citation

Wills, G. (1974), "Marketing's Social dilemma", European Journal of Marketing, Vol. 8 No. 1, pp. 4-14. https://doi.org/10.1108/EUM0000000005073