West German Retailing in Perspective

Abstract

Analyses the rapid and considerable changes occurring in retailing in West Germany, highlighting its differences with the UK. Focuses on the problems faced by West German department store groups which are struggling against competition from the newer retail stores.

Citation

Dickson, M.K. (1979), "West German Retailing in Perspective", European Journal of Marketing, Vol. 13 No. 7, pp. 246-258. https://doi.org/10.1108/EUM0000000004958