The Effects of the Abolition of Resale Price Maintenance in Two Trades

Abstract

Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of consumer needs among its retailers.

Citation

Fulop, C. and March, T. (1979), "The Effects of the Abolition of Resale Price Maintenance in Two Trades", European Journal of Marketing, Vol. 13 No. 7, pp. 223-236. https://doi.org/10.1108/EUM0000000004956