Forecasting Performance for Financial Outlets
Ian Fenwick
(Dalhousie University School of Business Administration, Halifax, Canada)
127
Abstract
Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing branches.
Keywords
Citation
Fenwick, I. (1979), "Forecasting Performance for Financial Outlets", European Journal of Marketing, Vol. 13 No. 5, pp. 332-340. https://doi.org/10.1108/EUM0000000004953
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited