Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data
G. Jan van Helden
(University of Groningen, The Netherlands)
283
Abstract
Aims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to price changes.
Keywords
Citation
Jan van Helden, G. (1979), "Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data", European Journal of Marketing, Vol. 13 No. 4, pp. 183-193. https://doi.org/10.1108/EUM0000000004941
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited