Marketing Teaching

Abstract

Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new priorities in the teaching of marketing, enabling the student to face marketing problems better.

Citation

Law, P. and Wensley, R. (1979), "Marketing Teaching", European Journal of Marketing, Vol. 13 No. 1, pp. 15-26. https://doi.org/10.1108/EUM0000000004928