Marketing Teaching
Philip Law
(London Graduate School of Business Studies, London, UK)
Robin Wensley
(London Graduate School of Business Studies, London, UK)
411
Abstract
Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new priorities in the teaching of marketing, enabling the student to face marketing problems better.
Keywords
Citation
Law, P. and Wensley, R. (1979), "Marketing Teaching", European Journal of Marketing, Vol. 13 No. 1, pp. 15-26. https://doi.org/10.1108/EUM0000000004928
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited