Marketing Marketing Training

Abstract

Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.

Citation

Michell, P.C.N. (1979), "Marketing Marketing Training", European Journal of Marketing, Vol. 13 No. 1, pp. 3-14. https://doi.org/10.1108/EUM0000000004927