The Purchasing of International Financial Services by Medium‐ and Large‐Sized UK Companies with European Subsidiaries

Abstract

Reports a piece of empirical research that concentrates on just one segment of the corporate market – those companies, which have subsidiary companies in Europe. Says that these companies were chosen because they represent a rapidly growing market segment due to the increasing importance of European markets for UK industry. Highlights that the banks used in Europe for a subsidiary's financing were dependent on factors of chance or convenience. Concludes that banks will have to organise themselves more on traditional industrial lines, with divisions between salesmen, marketing, technical staff, personnel and general management, but in spite of 1970s difficulties the banking community is in a health condition.

Citation

Turnbull, P.W. (1982), "The Purchasing of International Financial Services by Medium‐ and Large‐Sized UK Companies with European Subsidiaries", European Journal of Marketing, Vol. 16 No. 3, pp. 111-121. https://doi.org/10.1108/EUM0000000004845