International Aspects of Bank Marketing

Abstract

Introduces the four forthcoming articles in this themed issue by describing them thus: two of them describe the impact of US banks on the UK corporate market for bank services and the concurrent internationalization of British banks; the remaining two articles report empirical findings regarding corporate use of bank services in Britain and the purchasing processes followed when financial services are acquired. Says that the growth of split banking is an essential element in the remarkable growth of US banks in the UK. Sums up that, in the last ten years the UK banking community has been faced with major challenges including the breakdown of the fixed exchange rate regime, the secondary banking crisis, the Herstatt Bank collapse and growing direct control by central authority.

Citation

Turnbull, P.W. (1982), "International Aspects of Bank Marketing", European Journal of Marketing, Vol. 16 No. 3, pp. 102-105. https://doi.org/10.1108/EUM0000000004843