Weekly Cash‐Paid Workers: Attitudes and Behaviour with Regard to Banks and Other Financial Institutions

Abstract

Presents in the first part a research project designed to explore use and attitudes towards banks by weekly, cash‐paid workers. Discusses in the second part, an attempt to summarize views of workers, employers, government and banks with regard to payments by cash and bank credit transfer, along with the possibilities for revising payment methods in the UK. Explores attitudes and behaviour of weekly, cash‐paid workers to banks, other financial institutions, and to their own personal finances. Uses tables to give extra emphasis in explaining the responses in greater detail. Closes the piece by saying the market function must be helped by the bank persuading weekly, cash‐paid workers to open and use a current account, showing advantages over competitors, as well as benefits and satisfaction to gaining use of its services.

Citation

Lewis, B.R. (1982), "Weekly Cash‐Paid Workers: Attitudes and Behaviour with Regard to Banks and Other Financial Institutions", European Journal of Marketing, Vol. 16 No. 3, pp. 92-101. https://doi.org/10.1108/EUM0000000004842