An Investigation into School Savings Schemes and School Banks

Abstract

Investigates school‐leavers and students, but more importantly, primary groups of schoolchildren are being targeted, because of their growing power as consumers – even affecting others in purchasing products – such as own family members. Chronicles that the majority of children seem to save extensively at school or the Post Office, building society or bank, etc., and examines this in detail – particularly school savings schemes. Looks at different school systems, numbers of children involved and schools without a scheme. Discusses further pros and cons of saving schemes and also the implications of these for bank marketing. Concludes that the present project has been essentially exploratory, but further research might well be required.

Citation

Lewis, B.R. (1982), "An Investigation into School Savings Schemes and School Banks", European Journal of Marketing, Vol. 16 No. 3, pp. 73-82. https://doi.org/10.1108/EUM0000000004840