Perceived Risk in Grocery Outlet Selection: A Case Study in Saudi Arabia

Abstract

States that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage using Saudi Arabia as an example. Draws the conclusions that: perceived risk is a determinant of supermarket patronage in developing countries; and it leads to variations in grocery shopping characteristics.

Citation

Yavas, U. and Tuncalp, S. (1984), "Perceived Risk in Grocery Outlet Selection: A Case Study in Saudi Arabia", European Journal of Marketing, Vol. 18 No. 3, pp. 13-25. https://doi.org/10.1108/EUM0000000004778