The Characteristics of European Export Marketing Staff

Abstract

Presents a detailed analysis of marketers' education levels, experience and language skills carried out among French, German, Italian, Swedish and British companies. Investigates whether the characteristics and qualities of export managers are significant factors in the implementation of successful exporting. Raises the important question of language skills, and suggests that British export marketers are particularly lacking in this area, proposing that this should be looked into.

Citation

Turnbull, P.W. and Welham, G.F. (1985), "The Characteristics of European Export Marketing Staff", European Journal of Marketing, Vol. 19 No. 2, pp. 31-41. https://doi.org/10.1108/EUM0000000004752