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Organisational Dimensions of Information Systems

David Jobber (Bradford University)
Martin Watts (Bass plc)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 March 1987

586

Abstract

User perceptions of organisational dimensions which may impinge upon the successful implementation of information systems are here measured, and those perceptions related to system use. Research data from 84 users of marketing information systems in 33 companies were collected. Overall perceptions were quite favourable, but problems regarding data accessibility, lack of training and disputes between users and systems personnel were seen by user‐managers. However, an information system is seen to be a source of power for users, and one which enhances their power vis‐à‐vis other sub‐units.

Keywords

Citation

Jobber, D. and Watts, M. (1987), "Organisational Dimensions of Information Systems", European Journal of Marketing, Vol. 21 No. 3, pp. 39-51. https://doi.org/10.1108/EUM0000000004685

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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