Consumerism and Marketing Management's Responsibility

Abstract

A survey of European marketing managers showed that product quality and consumer information are seen as the two main consumer issues of the late 1980s. It is marketing management's responsibility to incorporate consumer rights, needs and wants into product offerings and marketing practices, and European managers' willingness to share the responsibility of consumer protection with government and consumer groups is welcomed. The most constructive consumer affairs programmes are reported to be in the areas of product quality, consumer research and information.

Citation

Nicoulaud, B.M.M. (1987), "Consumerism and Marketing Management's Responsibility", European Journal of Marketing, Vol. 21 No. 3, pp. 7-16. https://doi.org/10.1108/EUM0000000004682