Export Marketing Strategies in the British Clothing Industry

Abstract

Reports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data, along with a personal interview sample. Identifies factors associated with export success and classifies them into two types: empirical studies of exporting companies taken together as an industry; and on cross‐industry samples of exporting companies. Concludes that in this study, determining causality on the basis of cross‐sectional data, as been problematical which leads to the data's differing interpretations.

Citation

Amine, L.S. and Tamer Cavusgil, S. (1986), "Export Marketing Strategies in the British Clothing Industry", European Journal of Marketing, Vol. 20 No. 7, pp. 21-33. https://doi.org/10.1108/EUM0000000004653