Marketing Strategy for Wall Partitioning in the UK

Abstract

Reports on office planning's new type (known as ‘open planning’( with a case study of the principal innovator in this procedure's development, Dexion Ltd, in the UK, which was heavily involved in the wall (office) partitioning range. Evaluates and discusses all of the company's various spin off companies and the products therein. Examines also the sales performance and marketing approach of the company and its good and bad points. Closes by making recommendations for Dexion's Partitioning Division including sales promotion and distribution channel development. Concludes that the recommended actions would establish Dexion as a major player in its market, allowing other Dexion products to break into the market.

Citation

Reynolds, T. (1986), "Marketing Strategy for Wall Partitioning in the UK", European Journal of Marketing, Vol. 20 No. 6, pp. 68-79. https://doi.org/10.1108/EUM0000000004651