The Right of Reply: An Exchange of Views
Abstract
Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating material. Discusses the Wheel of Retailing concept and gives each author's point of view arguing for and against these with interesting and contrasting ideas.
Keywords
Citation
Hollander, S.C. and Savitt, R. (1986), "The Right of Reply: An Exchange of Views", European Journal of Marketing, Vol. 20 No. 2, pp. 5-7. https://doi.org/10.1108/EUM0000000004633
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited