Change on the menu at Quaker Oats
Abstract
When advances by competitors and rising price‐consciousness from consumers intensified the battle for market share, the Quaker Oats company reacted by striving to create a high performance organization. Explains the role which the Quaker University played in the process.
Keywords
Citation
(1997), "Change on the menu at Quaker Oats", Management Development Review, Vol. 10 No. 1, pp. 23-24. https://doi.org/10.1108/EUM0000000004347
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited