Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb051412. When citing the article, please cite: Robert Shaw, (1996), “Creating a ring of commitment to customers“, Aslib Proceedings, Vol. 48 Iss: 3, pp. 67 - 79.

Citation

(1996), "Erratum", Journal of Marketing Practice: Applied Marketing Science, Vol. 2 No. 3, pp. 71-92. https://doi.org/10.1108/EUM0000000004299