Software support in service

Abstract

Reports on Great Plains Software′s successful marketing of an accounting software programme. Attributes the company′s successful creation of a niche market to its ability to provide excellent customer service and quality products. Illuminates the software company′s attention to employee training and recognition, and to maintaining partner relationships with agents.

Citation

Miller, B.W. (1993), "Software support in service", Managing Service Quality: An International Journal, Vol. 3 No. 3, pp. 43-45. https://doi.org/10.1108/EUM0000000003170