Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002507. When citing the article, please cite: Malcolm H.B. McDonald, (1990) “Ten Barriers to Marketing Planning”, Journal of Services Marketing, Vol. 4 Iss: 2, pp. 5 - 18.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 4, pp. 51-64. https://doi.org/10.1108/EUM0000000002973