Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035009. When citing the article, please cite: Jerry Plymire, (1991) “Complaints as opportunities”, Journal of Consumer Marketing, Vol. 8 Iss: 2, pp. 39 - 43.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 4, pp. 46-50. https://doi.org/10.1108/EUM0000000002972