To read this content please select one of the options below:

(excl. tax) 30 days to view and download

Adoption of a Service Innovation: a Case Study with Managerial Implications

William E. Warren, C.L. Abercrombie, Robert L. Berl

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1989

618

Abstract

Reviews the findings of a study investigating the adoption of a service innovation and the relative importance to consumers in making the adoption decision. Suggests managerial implications and recommendations as a result of the study. Identifies other service industries to which the implications could be relevant. Includes an appendix describing the methodology of the study.

Keywords

Citation

Warren, W.E., Abercrombie, C.L. and Berl, R.L. (1989), "Adoption of a Service Innovation: a Case Study with Managerial Implications", Journal of Services Marketing, Vol. 3 No. 1, pp. 21-33. https://doi.org/10.1108/EUM0000000002479

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

Related articles