Health Messages in Food Labelling and Advertising: The Need for New Controls

Abstract

Health messages create an awareness of the possible links between nutrition and health, about which consumers have the right to know. The food label is the most appropriate medium for providing this information along with controlled advertising.

Citation

Kirk, T. (1991), "Health Messages in Food Labelling and Advertising: The Need for New Controls", British Food Journal, Vol. 93 No. 6, pp. 12-15. https://doi.org/10.1108/EUM0000000002345