The Manufacturing Phoenix

Abstract

How the manufacturing industry may bring about its own recovery is considered. The key factors which have led to this international problem are discussed. An important strategy is an environmental analysis which will lead to a corporate mission statement. Complementary to this is the numerical “game plan”. Suitable corporate action plans will set out key objectives, together with appropriate methodologies. A number of failed managerial techniques are outlined.

Citation

Walley, B.H. (1989), "The Manufacturing Phoenix", Managerial Auditing Journal, Vol. 4 No. 1. https://doi.org/10.1108/EUM0000000001742