Adaptive Strategies for Coping with Product Variety Decisions
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 August 1991
Abstract
Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to broaden product lines or to focus production. This article explores both theoretically and empirically the possible impacts of product diversification. The emerging technologies and adaptive manufacturing strategies, potentially meeting a variety of customer needs while enhancing other competitive advantages, are examined.
Keywords
Citation
Yeh, K. and Chu, C. (1991), "Adaptive Strategies for Coping with Product Variety Decisions", International Journal of Operations & Production Management, Vol. 11 No. 8, pp. 35-47. https://doi.org/10.1108/EUM0000000001279
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited