Marketing Intelligence & Planning

Abstract

Are nations successful because of their national characteristics or because of the characteristics of the companies located there? The subject is discussed in a new book review. Secondly, an article is reviewed, offering a number of research propositions, which ideally should be observed if an organisation is to gain competitive superiority and a third review focuses on marketing planning, in which theoretical planning tools are shown actually to work in practice (i.e. from concept to operation).

Citation

Thomas, M.J. (1990), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 8 No. 5, pp. 3-6. https://doi.org/10.1108/EUM0000000001076