MANAGING AND TRAINING FOR CUSTOMER SERVICE

Abstract

Discusses a recent Industrial Society survey which indicated that customer care and service was a priority for UK organizations. Shows that “the customer is always right” needs an effective customer service initiative to be able to address this and more.

Citation

Macaulay, S. and Cook, S. (1993), "MANAGING AND TRAINING FOR CUSTOMER SERVICE", Management Development Review, Vol. 6 No. 6. https://doi.org/10.1108/EUM0000000000765