Internationalization, Internalization, or a New Theory for Small, Low‐technology Multinational Enterprise?

Abstract

Results of this study confirms the contention that the theory of internalization is also applicable to small, low‐technology MNEs. But modifications are suggested when applying to small export oriented multinationals. The development of these firms relies more on soft technology than hard technology. Cultural affinity and geographical proximity are the most important location factors for foreign direct investment.

Citation

Lau, H. (1992), "Internationalization, Internalization, or a New Theory for Small, Low‐technology Multinational Enterprise?", European Journal of Marketing, Vol. 26 No. 10, pp. 17-31. https://doi.org/10.1108/EUM0000000000648