Rural Outshopping in Australia: The Bathurst‐Orange Region

Abstract

Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according to spending behaviour of the various income groups. This particular study determines net effect of outshopping and inshopping levels based on retail expenditures which are calculated for each income group within an area. In this way net retail trade flow can be determined more effectively. This information is combined with a study which examined the extent of outshopping from one specific retail trading area within a region, providing further insight into the movement of retail expenditure within, into and out of that region. Examines data for the Bathurst‐Orange region of Australia. Its rural retail areas are prone to outshopping, specifically rural to rural outshopping.

Citation

Polonsky, M.J. and Jarratt, D.G. (1992), "Rural Outshopping in Australia: The Bathurst‐Orange Region", European Journal of Marketing, Vol. 26 No. 10, pp. 5-16. https://doi.org/10.1108/EUM0000000000647