Internationalization of Retailing: Developing New Perspectives
Abstract
Reviews selected literature on international retail activity and suggests new directions for research.
Keywords
Citation
Whitehead, M.B. (1992), "Internationalization of Retailing: Developing New Perspectives", European Journal of Marketing, Vol. 26 No. 8/9, pp. 74-79. https://doi.org/10.1108/EUM0000000000646
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited