Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004794. When citing the article, please cite: Gordon E. Greenley, (1984), “An Understanding of Marketing Strategy”, European Journal of Marketing, Vol. 18 Iss 6/7 pp. 90 - 103.

Citation

(1989), "Erratum", European Journal of Marketing, Vol. 23 No. 8, pp. 45-58. https://doi.org/10.1108/EUM0000000000583