McDonald′s: A Winner through Logistics
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 March 1990
Abstract
McDonald′s, the fast‐food restaurant chain, is a worldwide organisation. The logistics function of McDonald′s Family Restaurants in Australia is detailed, being an adaptation of the tested systems of the US McDonald′s operation to suit the geography and population patterns of Australia.
Keywords
Citation
Ritchie, P. (1990), "McDonald′s: A Winner through Logistics", International Journal of Physical Distribution & Logistics Management, Vol. 20 No. 3, pp. 21-24. https://doi.org/10.1108/EUM0000000000356
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited