UPMRC: rewriting the success story of Lucknow Metro during Covid-19 crisis
Publication date: 15 November 2022
Abstract
Learning outcomes
After working through the case and assignment questions, students will be able to understand the following aspects:▪ how good strategic planning can convert a crisis into an opportunity;▪ importance of service excellence and customer satisfaction through customer delight and customer feedback; and▪ utilisation of resources and excellent time management strategies.
Case overview/synopsis
This case discusses how vital teamwork and motivated leadership can convert a crisis such as Covid-19 into an opportunity. This case study talks about Uttar Pradesh Metro Rail Corporation (UPMRC), a metro rail corporation working to develop metro trains in the Indian state of Uttar Pradesh. The case discusses how challenging it was for the metro rail corporation to transform its processes in a short period and deal with the crisis on major fronts such as facilities maintenance, human resource management, ensuring safety and security of its staff and riders, motivation of staff, service quality and maintaining all operational aspects. The case discusses how UPMRC is a leader on all fronts and has excelled in its operational work. It talks about what challenges the lockdown and unlocking phase posed in front of the leadership and how teamwork, dedication to exemplary service quality and customer satisfaction gave the team the strength to make changes that improved their processes and helped them overcome the crisis.The case starts with a discussion of metro rail inception and incorporation of UPMRC and then how this newly formed metro has to face the challenges of pre-lockdown period where the team worked very hard for sanitisation and safety. The lockdown created a completely different set of challenges related to the facilities and the entire metro train systems, which was a difficult situation to deal because of restrictions and other challenges. However, the team dealt with situations with strength and strategic planning, leading to better managed processes and staff. The unlocking phase also gave many challenges that the team handled with a lot of care and efficiency.
Complexity academic level
This case is suitable for post-graduate-level courses on services marketing, service operations management, general management, crisis management and strategic management. Participants can use the case to develop an understanding of strategic planning and management.This case can also be used in the executive education program for managers to encourage them to think through challenges faced by metro rail corporations.
Supplementary materials
Teaching notes are available for educators only.
Subject Code
CSS 10: Public Sector Management.
Keywords
Acknowledgements
The authors of this case highly appreciate the cooperation extended by Mr Kumar Keshav, MD UPMRC and thank him for all the support, guidance and help in developing this case study. Authors also thank Dr Kavita Pathak, Director Jaipuria Institute of Management, Lucknow for her guidance and encouragement in developing the case study. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Saxena, A., Tripathi, S.N. and Singh, S.K. (2022), "UPMRC: rewriting the success story of Lucknow Metro during Covid-19 crisis", , Vol. 12 No. 4. https://doi.org/10.1108/EEMCS-12-2021-0399
Publisher
:Emerald Publishing Limited
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