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Dice manufacturing company: the acquisition decision

Aliaa Bassiouny (The American University in Cairo, Cairo, Egypt)
Enjy Toma (The American University in Cairo, Cairo, Egypt)
Farida Dawood (The American University in Cairo, Cairo, Egypt)
Haneen Aljammali (The American University in Cairo, Cairo, Egypt)
Salim Seif El Nasr (The American University in Cairo, Cairo, Egypt)
Youssef Mohy El Din (The American University in Cairo, Cairo, Egypt)

Publication date: 19 March 2021

Abstract

Learning outcomes

The learning outcomes of this paper is as follows: understand the issues that faced private Egyptian textile producers following the January 2011 revolution and how that impacted their business model. Evaluate whether Dice’s inorganic expansion through acquiring Alex Clothing Company is a sound strategic decision given the economic uncertainty in Egypt. Analyze the acquisition decision through projection evaluation techniques, including net present value (NPV), internal rate of return (IRR) and modified IRR (MIRR), to measure whether the acquisition will add value to Dice. Discuss non-financial issues post-acquisition that are not captured by traditional capital budgeting and project evaluation techniques.

Case overview/synopsis

Dice Manufacturing Company, an established and successful textile manufacturing family business, is facing an important investment decision with regard to inorganic expansion through the acquisition of Alex Clothing Company and its subsidiary United Dyers. The case is intended to be discussed in an undergraduate corporate finance class. The case setting is inside Dice Manufacturing Company, where one of the founders, Nagy Toma and his CFO Victor ElMalek are analyzing the acquisition decision in January 2015. The protagonist is Victor ElMalek, who has to recommend a course of action for the company owners. The case allows students to apply capital budgeting and project valuation methods to make a decision on whether the acquisition brings value to Dice and to analyze issues management can face post-acquisition. The case follows through the history of Dice, presenting its business model and changes that accompanied the 2011 revolution. It then moves on to outline the acquisition opportunity and provides data for students to analyze through traditional project valuation techniques, including NPV, IRR and MIRR.

Complexity academic level

Undergraduate.

Subject code

CSS 1: Accounting and Finance.

Supplementary materials

Teaching notes are available for educators only.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Bassiouny, A., Toma, E., Dawood, F., Aljammali, H., Seif El Nasr, S. and Mohy El Din, Y. (2021), "Dice manufacturing company: the acquisition decision", , Vol. 11 No. 1. https://doi.org/10.1108/EEMCS-11-2019-0296

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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