“Eldorado” family: the survival and succession plan
Publication date: 19 April 2013
Abstract
Subject area
Entrepreneurship and family business.
Study level/applicability
The case is suitable for BA and MBA levels and for courses focusing on family businesses, entrepreneurship, or small and medium-sized enterprises.
Case overview
The Gomez family is the owner of Colchones Eldorado, a Colombian mattress company, in business for more than 50 years. Its founder and CEO Gumercindo Gomez, 75 years old, had no succession plan but he wanted to ensure the future of his business. Given the urgency of this situation and the complexity of the family structure, Martha Gomez, General Manager, hired a consultant to design the succession plan. To prepare this plan, the consultant must take into account: the preservation of stock ownership within the family, the company's sustainability under the new CEO family member, and the assurance of the family harmony.
Expected learning outcomes
These include: understanding the characteristics of a family business in the Latin American context; recognizing the stages of the family ownership; and identifying personal characteristics and roles of family members in order to design the basis of the succession plan.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Acknowledgements
The authors are deeply grateful for the time and support from the top management of Colchones Eldorado, particularly Gumercindo Gomez and Martha Luz Gomez. They are also grateful to the Pontificia Universidad Javeriana and the Business Administration Program.
Citation
Perdomo, S.J.S. and Puertas, M.A.M. (2013), "“Eldorado” family: the survival and succession plan", , Vol. 3 No. 1. https://doi.org/10.1108/EEMCS-11-2012-0197
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited