Bazzar case: exporting gourmet Brazil
Publication date: 19 October 2020
Abstract
Learning outcomes
Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks.
Case overview/synopsis
This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed.
Complexity academic level
Originally designed for MBA courses.
Subject code
CSS 5: International Business
Supplementary materials
Teaching Notes are available for educators only.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Kogut, C.S., Binhote, J.M., de Mello, R.D.C. and Merchan Caballero, A.J. (2020), "Bazzar case: exporting gourmet Brazil", , Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-10-2019-0284
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited