Recalling Toyota

Abstract

Subject area

Quality control in the automobile industry. Supply chain management. Brand reputation. Decision making. Civil responsibility.

Study level/applicability

MBA.

Case overview

In 2004 a Toyota Hilux was involved in a traffic accident in Japan because of a defective rod which cracked. The driver lost control of the vehicle. In Japan, the problem was regarded as negligence, and Toyota implemented a recall program. Toyota's CEO needs to inform to the public how the issues related to the recall were not detected in the design and production process.

Expected learning outcomes

Understand how a problem in quality control occurred and to analyze all the possible causes and solutions. To identify the stakeholders that were involved in the problems, and to evaluate what was at stake for each one of them.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Citation

Tomas, C.M. (2013), "Recalling Toyota", , Vol. 3 No. 5. https://doi.org/10.1108/EEMCS-10-2013-0198