Stakeholder management challenges in a health-care medical device project in India – an SME perspective
Publication date: 13 September 2023
Abstract
Learning outcomes
The learning outcomes are as follows: understanding the impact on company growth through identification and alignment of stakeholder priorities in a project for SME in an emerging market; analyzing the impact of stakeholder alignment and relationship management on the project outcome; and evaluating the importance of Stakeholder Management for effective Project Management.
Case overview/synopsis
The case of ‘Hospedia Medicare,’ a medical device manufacturing company based in India, was started by a family involved in the medical devices business for over two decades. The company began operations in a new avatar and focused on one medical device or product by 2013. The product was designed with quality features to solve customer problems, making the cost relatively high compared to other domestic peers. Creating new product lines or updating the existing product attributes was imperative for the company to attain its growth objectives. The protagonist was dealing with a dilemma involving managing various stakeholders, aligning the project scope to create a growth story for the company in line with its vision and managing the stakeholders by understanding and analyzing their needs, expectations and interest, thus influencing the project outcome. The case can be used by instructors to identify, understand and evaluate the importance of different stakeholders on project outcome or success. Furthermore, it can be used to analyze and critique the impact of stakeholders on project scope, which can affect the long-term sustainability of the company, as different stakeholders have different expectations and needs. The case also details how regular communication, collaboration and awareness became essential for the project's success. Lack of an effective engagement strategy at the project planning stage can have risks concerning cost and achieving the overall vision, which creates a positive outcome for all the stakeholders.
Complexity academic level
The case study can be introduced to graduate and undergraduate students to reflect on and critique the importance of Stakeholder Management in Project Management. It can be used for, entrepreneurship, project management, operations and strategy, particularly emphasizing for small and medium enterprises (SMEs).
Supplementary material
Teaching notes are available for educators only.
Subject code
CSS 9: Operations and Logistics.
Keywords
Acknowledgements
Thankful to the Hospedia Medicare team and especially Mr Aman Kapoor (Director) for taking the time to support with thoughts and perspectives and for allowing the case to be developed to showcase the intrinsic usage of project management tools for stakeholder management at the company.
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Kaur, A. (2023), "Stakeholder management challenges in a health-care medical device project in India – an SME perspective", , Vol. 13 No. 2. https://doi.org/10.1108/EEMCS-09-2022-0318
Publisher
:Emerald Publishing Limited
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