Bike Wala – A To Zee Distribution

Abstract

Learning outcomes

Learning outcomes are as follows: to understand the influence of external factors in operations planning; to understand the importance of contingency planning in new initiatives; to analyze financial and non-financial gains of the new project; to analyze and visualize the unexpected challenges in post-implementation of project; and to critically analyze the ethical consideration in decision-making.

Case overview/synopsis

After joining A to Zee Distribution, Shaikh had brought up several improvements to distribution operations and had suggested various cost-saving initiatives. He had also developed and implemented the distribution KPIs for the first time in the organization. One of the recent initiatives that he took was the start of a new project named ‘Bike Wala’. This project not only increased the market base for A to Zee but also significantly reduced their operations expenses. However, after around two months of the project, the delivery officers reported several incidents and accidents. These accidents included several injuries due to unbalancing bikes and excess load/weight in delivery boxes. The owner has asked Shaikh to close the project on humanitarian grounds and revert back to delivery vans. However, Shaikh is confused and willing for the project to continue. Shaikh had to choose from either his own career and initiative or safety and security of employees and the company’s assets.

Complexity academic level

BBA and MBA.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject Code

CSS 9: Operations and Logistics.

Citation

Shaikh, A.R. and Qazi, A.A. (2019), "Bike Wala – A To Zee Distribution", , Vol. 9 No. 3. https://doi.org/10.1108/EEMCS-08-2019-0207