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K&T Proyectos SAC: when ethics are more important than business

Antonio Eduardo Meier (Department of Marketing and Business, ESAN, Lima, Peru)

Publication date: 19 September 2019

Abstract

Learning outcomes

The learning outcomes are as follows: The importance of doing business ethically; how to build trust relationships; how to develop a market; and how to react to a change in business and trust conditions.

Case overview/synopsis

The case is about the importance of doing business in an ethical manner. In how you can build trust relationships between supplier companies and buyers, and how that strong relationship can be destroyed by short-term interest, affecting the viability of business.

Complexity academic level

The case could be taught to undergraduate students who are studying Business Administration. The case could also be applied in MBA programs.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 5: International Business

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Meier, A.E. (2019), "K&T Proyectos SAC: when ethics are more important than business", , Vol. 9 No. 2. https://doi.org/10.1108/EEMCS-06-2019-0144

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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