Delhi traffic police: social media for better traffic management

Abstract

Subject area

Social media.

Study level/applicability

Under graduate/Easy.

Case overview

The case study presents a discussion on how the Delhi Traffic Police has used social media, Facebook in particular, to collaborate with the commuters on Delhi road to improve its traffic management. This case study can be as an example to illustrate the use of social media by a government department, to address operational and resources limitations. The case traces the start and evolution of the Delhi Traffic Police’s journey on the social media as the department responds to the inputs from the commuters on its Facebook page.

Expected learning outcomes

The case study is an illustration of a non-traditional application of a new technology by a non-business organization, the challenges it faces in its adoption and the solutions it provides.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing

Citation

Singh, A. (2016), "Delhi traffic police: social media for better traffic management", , Vol. 6 No. 1. https://doi.org/10.1108/EEMCS-06-2015-0152