Preserving the delicate balance to manage a thriving business in South Africa – the adventure of OneLogix

Abstract

Study level/applicability

This teaching case is specially designed for students who are in their advanced stage of their undergraduate business degree program. It can also be used in a Master of Business program.

Case overview

This teaching case documents that roller coaster ride of failures and success of OneLogix (a niche logistic service providers) from its birth in 2000 till present day. It seeks to present a rich contextual information about how difficult it is for businesses to survive and become profitable in South Africa.

Expected learning outcomes

On completion of the case, students will be able to analyze the external environment of an organization, determine what factors will impact the organization’s profitability and survivability, analyze the evolution of an industry, apply and discuss how the evolution of an industry can affect an organization’s profitability and survivability, explain the difference between entrepreneurial versus efficiency management approach, discuss how each approach will conflict the other and identify ways that can harmonize the two approaches, explain strategies for organization to develop capabilities to be responsive to changes in its business environment and compose and apply strategies according to the contextual information provided within the teaching case.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 11: Strategy

Citation

Goh, J.C.-L., Saville, A. and Scheepers, C. (2016), "Preserving the delicate balance to manage a thriving business in South Africa – the adventure of OneLogix", , Vol. 6 No. 2. https://doi.org/10.1108/EEMCS-06-2015-0124